Webinar: Creating a Legacy Giving Program in 5 Simple Steps

This webinar was presented by Lori Kranczer of Everyday Planned Giving on January 27, 2022.

Legacy giving programs can feel overwhelming, but when you know the step-by-step process of how to create one from scratch or grow the one you have, it's easier than you think. Join Legacy Giving expert strategist and philanthropic advisor Lori Kranczer, JD, CAP, as she walks you through the areas to focus on, how to develop engaging communications that lead to legacy conversations, reduce the time between cultivation and closing a gift, and set up a process that becomes the structure of a successful program. You'll leave with action items to work on immediately to jumpstart your program.

This collaboration was arranged through a listing on Nexus Marketing’s HAPO (Help a Partner Out) page. HAPO is a free service that connects members of the social good sector for cross-marketing and educational opportunities, such as webinars, podcasts, and conferences. For more information on HAPO or Nexus Marketing’s other offerings check out their website, nexusmarketing.com.