Webinar: How to Make Your Annual Giving Program a Pipeline Powerhouse

This webinar was presented on November 15, 2022.

Annual giving programs have long been tasked with growing donor numbers, but they’re increasingly looked upon to contribute meaningfully to the major gift pipeline. In this “Next Gen Annual Giving” session we’ll explore ways to transform your annual giving program into a powerhouse for pipeline development. We’ll discuss creating a strategy with objectives and metrics, developing lead generation and scoring models, creating donor journeys and prospect warming campaigns, and designing the infrastructure to make it all work.

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About the Speaker

James Barnard, Associate Managing Vice President, Annual Giving and Digital Marketing of the global fundraising consultancy BWF, helps nonprofit clients develop digital strategies for fundraising and marketing. He has been active in CASE for years, having been a conference speaker and CASE District III board member.

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This collaboration was arranged through a listing on Nexus Marketing’s HAPO (Help a Partner Out) page. HAPO is a free service that connects members of the social good sector for cross-marketing and educational opportunities, such as webinars, podcasts, and conferences. For more information on HAPO or Nexus Marketing’s other offerings check out their website, nexusmarketing.com.